We are survey methodologists, and we’re here to answer all your nerdy data questions.

Abstract

We’re Jessica Holzberg and Ashley Amaya, both survey research methodologists based in Washington, D.C. Questions abound regarding the value and reliability of survey research, including federal data, and we want to share how we work to uncover insights that impact the lives of everyday Americans. Public opinion research is essential to a healthy democracy and provides information that is crucial to informed policymaking. This research gives voice to the nation’s beliefs, attitudes and desires. Ask us how!

We believe in transparency and in ethical survey practices. We also believe some practices are not at all above board. You can ask us about those, too.

I’m Jessica, and I am the associate communications chair for the American Association for Public Opinion Research (AAPOR). I use both qualitative and quantitative research methods such as cognitive interviewing, focus groups, web probing and experiments to reduce survey measurement error and improve the clarity of communication around surveys. I particularly like talking about the burden of surveys for respondents, measurement of sexual orientation and gender identity, and issues surrounding privacy and confidentiality.

I’m Ashley, and I am a senior research survey methodologist at RTI International. I am also the Editor-in-chief of Survey Practice, an assistant research professor at University of Maryland and University of Mannheim, and a member of AAPOR’s Standards Definitions and Policy Impact Award Committees. I focus on the big picture of any design to make sure that all components (e.g., sampling, data collection modes, questionnaires, analysis) form a cohesive design. I also like talking about alternative sources of data (e.g., administrative records, digital trace data) that can enhance or replace survey data.

Proof:

Ask us Anything!

winnower-logo

The AMA is still in progress

We are survey methodologists, and we’re here to answer all your nerdy data questions. is still ongoing! After the AMA is finished it will be permanently archived, assigned a digital object identifier (DOI), and formatted as a white paper.

To publish your own ideas and research, sign up here! We bring traditional scholarly publishing tools (DOI & permanent archival) to blogs, essays, grants, protocols, how-to's, essays, and other media, including reddit AMAs, because scholarly communication doesn’t just happen in scholarly journals.

License

This article and its reviews are distributed under the terms of the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and redistribution in any medium, provided that the original author and source are credited.